ChatGPT’s Human-Like Traits That Enhance Customer Engagement

A lot of scientific work has recently been devoted to the study of artificial intelligence and its ability to engage in communication. One such study from an international AI research team sheds light on how ChatGPT can be used to boost sales. The secret lies in human-like traits that bring humans and AI closer together and, at the same time, allow for an even more ideal communication experience than when interacting with other people.

ChatGPT corporate use cases show that for ChatGPT applications to be successful, all these features must be used as fully as possible:

• Chat should be given a unique identity and personalization in some form;
• It must formulate its answers in natural human language; 
• The text it produces should not be formal but positively and emotionally colored;
• ChatGPT should act as an expert or as a beginner to whom customers can teach new phrases. In the second case, the roles of the user and the chat are reversed: the buyer acts as an expert, and the chat is a learner. And this further enhances the emotional involvement of users, allowing them to demonstrate their expertise.

Retail Use Cases for ChatGPT That Demonstrate the Capabilities of This Technology

ChatGPT technology has united many people in their excitement about the wide possibilities of its application. Business and IT specialists working together are looking for new ways to use it and discovering many original solutions that inspire further searches. ChatGPT developers with rich experience in the field of AI & Machine Learning, CHI Software, was one of the first to experiment with the practical application of ChatGPT technology and has achieved significant success in this area. Its GPT-based retail applications are popular among consumers and allow for not only satisfying their shopping needs but also generating demand through proactive offers.

Interactive Chatbot with Animated Character 

A Japanese internet and mobile communication services company has achieved increased customer loyalty with a ChatGPT-powered chatbot developed by CHI Software. The goal of the interactive chatbot was to not only provide detailed information about all the nuances of various Internet plans but also emotionally engage consumers. 

For this purpose, a cute cartoon character Kopenchan was invented, who acted according to the Tamagotchi principle. That is, in addition to its active vocabulary, it has the opportunity to learn new words and phrases from users. This mirroring principle is considered one of the most effective in marketing. Therefore, customer engagement, sales growth, and increased popularity of the company were a natural consequence of the integration of this technology.

ChatGPT Vision Solution

Among the best use cases for ChatGPT from CHI Software is an application for a beauty products store. Everyone knows how difficult it can be sometimes to choose products for skin care, hair care, etc., especially when there is a wide offer from different cosmetic companies. Each product is designed for a specific skin type and, if used with another type, can only aggravate the problems. Studying the detailed accompanying instructions takes a lot of time. AI can instantly select the right product from all the store’s offerings and make personalized recommendations using ChatGPT technology. The operating algorithm of this application is as follows:

• The user takes a selfie and uploads it to the app.
• AI evaluates the buyer’s skin type and selects products that may be useful to them.
• ChatGPT voices these offers and answers the buyer’s clarifying questions.

Thanks to this technology, customers can not only choose the products that best suit their skin type but also learn more about themselves. This means that when purchasing other products, they will already have a more accurate idea of the specifics of their skin and what is useful for it.

Given e-commerce use cases for ChatGPT demonstrate how customer satisfaction can be increased by integrating AI-based technologies and ChatGPT as their specific type. The shopping experience in the digital age can be incredibly exciting and entertaining. The brighter your ideas, the greater the competitive advantage you will gain. And real professionals from the development company CHI Software will help you bring all these ideas to life and suggest many other original solutions.

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Identify your business’s needs – what problems are you trying to solve with IT solutions

In today’s digital age, IT solutions are essential for the success of any business. As a business owner, it is important to identify and understand the problems you are trying to solve with these solutions. Whether it is improving communication and collaboration among employees, streamlining operations, or enhancing the customer experience, IT solutions can help you achieve your goals. By taking the time to assess your business’s needs, you can determine the right technology and tools to implement that will drive growth and increase your bottom line. It is crucial to stay abreast of the latest advancements in IT to ensure that your business stays ahead of the competition.

Research potential vendors and compare their services and prices

When it comes to finding the right vendors for your business, doing some research can go a long way. Taking the time to compare their services and prices can help you make an informed decision. Not all vendors are created equal, and finding the right one can have a huge impact on your bottom line. Take into account what your specific needs are and what you’re looking for in a vendor. Are you looking for quality over quantity, or speedy service over price? These are all factors to consider as you explore your options. Remember, the goal is to find a vendor that meets your needs and helps you grow your business.

Evaluate the existing infrastructure of your network and make sure it is compatible with the new technology

As technology continues to advance, businesses need to ensure their network infrastructure is up to par. Evaluating your existing infrastructure and making sure it’s compatible with new technology can go a long way in ensuring your business runs smoothly. Outdated hardware or software can cause slow data speeds, security vulnerabilities, and even system crashes. By keeping your network up to date, you can avoid these headaches and keep your business running efficiently. So take the time to assess your infrastructure and implement compatible technology as needed. Your business, and your customers, will thank you.

Develop a comprehensive training plan for employees to ensure they understand how to use the new systems properly

As technology continues to evolve in the workplace, employees must have the proper training to use new systems effectively. A comprehensive training plan can ensure that employees understand how to use these new tools and maximize their potential for success. Implementing this type of training will not only increase proficiency and efficiency but also boost morale and confidence. After all, when employees feel confident in their ability to use technology, they handle their work with greater ease and efficiency. From hands-on training to virtual tutorials, a comprehensive plan can ensure that your workforce is equipped with the tools they need to thrive.

Create an outline of best practices for using the IT solution, such as regular backup procedures, security protocols, and data encryption methods 

In an age where data breaches and cyber-attacks are rampant, it’s more important than ever to have a clear plan when it comes to utilizing an IT solution. From regular backup procedures to strict security protocols and data encryption methods, there are several best practices that can be put in place to ensure your organization’s sensitive information is protected. By following these guidelines, you can rest easy knowing that your data is safe, secure, and ready to be accessed whenever you need it.

Monitor performance metrics from time to time and make changes when necessary

In today’s fast-paced business world, monitoring performance metrics is the key to staying ahead of the competition. By keeping a close eye on your company’s numbers, you can identify trends, catch bottlenecks, and make informed decisions that can help take your company to the next level. But it’s not enough to just collect data – you need to take action when necessary. Whether it’s reallocating resources, tweaking your marketing strategy, or pivoting your entire business model, changes can be necessary to keep your performance metrics on track and achieve your goals. So don’t be afraid to make adjustments when the data tells you it’s time – embrace the challenge and keep pushing forward toward success.

Conclusion

Overall, the development of an effective IT solution takes time and effort but can be highly beneficial. Not only can it improve productivity and accuracy, but it can also keep your data secure from malicious activity. It is essential to understand what your business needs before investing in a new IT solution, researching potential vendors, evaluating the existing infrastructure, developing a training plan for employees, and creating best practices for use. If a proper IT system is implemented properly, it can make a significant difference for any company in terms of speed and efficiency. With this knowledge at hand, you are now prepared to adopt the necessary solutions so you realize all the potential of modern technology!

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Introducing Video Converters and What They Do

With so many different video formats available, it can be frustrating when you come across a file that your device doesn’t support. This is where video converters come in handy. They are essential tools that can convert videos from one format to another, making it easier for you to play them on any device. Video converters also provide you with the option to change the video’s resolution, bit rate, and other settings to suit your needs. Some converters even have the ability to extract audio from the video and convert it into a separate file (for example, YouTube to MP4). Overall, video converters are a must-have for anyone who needs to work with videos regularly.

Reasons to Use Video Converters

Have you ever found yourself in a situation where you need to watch a video, but the format isn’t compatible with your device or software? Frustrating, right? That’s where video converters come in handy. From converting formats to resizing and editing videos, these powerful tools have become a game-changer for anyone who consumes or creates video content. One of the biggest reasons to use video converters is their ability to enhance video quality by adjusting resolution, brightness, contrast, and other settings. Whether you’re a social media influencer, a vlogger, or just an avid video watcher, investing in a video converter can save you a lot of time and headaches.

Steps for Installing a Video Converter

Video converters are essential tools for any video enthusiast looking to ease their video viewing experience. Installing a video converter might seem like a daunting task, but it’s actually a straightforward process that anyone can follow. First, ensure that you download the video converter from a reputable source and save it to your computer. Then, run the installation file, select the destination folder, and click on the install button. Once the installation is complete, launch the application and start converting your videos to your desired format. By following these simple steps, you’ll be able to enjoy your videos in all their glory on any device.

Benefits of Using Video Converters

Video converters have revolutionized the way we interact with multimedia content. Gone are the days of struggling to find the right video file format or suffering through compatibility issues while trying to play a video on different devices. Video converters offer an easy and efficient solution to convert video files from one format to another. The benefits of using video converters are numerous; they offer flexibility, make the process of sharing videos much easier, and save users time and effort. With a video converter, users can seamlessly transfer video files between devices and platforms without worrying about compatibility issues. This not only allows for a hassle-free multimedia experience but also makes it possible for users to enjoy video content regardless of the device they are using. All in all, video converters are an indispensable tool in the digital age, and their benefits will continue to transform our multimedia experience for the better.

Troubleshooting Tips for Video Conversion Issues 

For anyone who has ever attempted to convert a video file to a different format, it’s likely that you’ve encountered some frustrating issues along the way. Thankfully, there are a few troubleshooting tips that can help you overcome these challenges and get your video conversion up and running smoothly. One common issue that arises is the challenge of outputting the video file in the correct language code. While it may seem like a small detail, ensuring that the correct language code is selected can make a big difference in the success of your conversion. So if you find yourself struggling with video conversion issues, don’t give up just yet! With a bit of troubleshooting, you can easily tackle even the trickiest of challenges and feel confident in your video conversion skills.

Strategies for Choosing the Best Video Converter for You

As technology continues to advance, so does the need for video converters. Whether you’re a professional videographer or a casual user, converting videos to a different format can enhance the overall viewing experience. But with so many options out there, how do you choose the best video converter for you? One key strategy is to start by identifying your specific needs. Are you converting just a few videos or do you need to convert large batches? Do you need a converter that supports a specific file type? Other important considerations include conversion speed, output quality, and user-friendliness. By taking the time to assess your individual needs, you’ll be on your way to finding the perfect video converter.

Conclusion

From this post, you’ve gained a better understanding of video converters and their many benefits. Before implementing one into your home or commercial setup, take time to decide on the best option for you. Manually check all technical specs, but also consider user reviews and consumer ratings when making your decision. Once the system is picked, spend some time to make sure it’s installed correctly and powered up with no errors. Finally, if you run into any trouble while setting up your conversion needs, remember to use troubleshooting tips from the forums or technical support teams to fix any issues that may come up. Overall, video converters are incredibly helpful tools for anyone looking to move digital media around quickly and easily, and their versatility makes them a must-have for any situation.

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Simplify the design

Among the methods of avoiding cognitive overload is to keep the design simple. This means using a minimalistic approach and only including essential elements on the page. This allows users to focus on the essential information and not get distracted by unnecessary details.

Let’s take for example a minimalistic web design of the Apple website. The homepage features a clean, white background and minimal text. The focus is on large images, which showcase the company’s products, and a simple navigation menu. This allows users to easily find the information they need and understand the product offerings.

White space

Another important technique for reducing cognitive overload is to use white space effectively. White space, also known as negative space, is the space between elements on a webpage. By using white space, designers can create a sense of balance and coherence, making it easier for users to understand the content.

One example of white space in web design is the website for Squarespace, a website builder company. The homepage features a clean white background with large images and minimal text. The use of white space between the pieces, such as between the header and the main content, and between different sections, allows the user to focus on the useful information and not get distracted by unnecessary details.

Chunking

Chunking is a technique used to break up large amounts of information into smaller, more manageable chunks. This makes it easier for users to process and understand the information, rather than being overwhelmed by a large amount of content. A good example of chunking is the website for the New York Times. The website’s homepage presents news articles in a clear and organized manner, by grouping similar stories into categories, such as World, U.S., Business, and Sports. Each category is clearly labeled and separated by white space, making it easy for users to find the information they are looking for and understand the context of each story.

Visual hierarchy

Arrangement of elements in terms of significance is called visual hierarchy. By creating it, designers can guide users through the content and help them understand the important information first. This can be achieved through the use of typography, color, and other design elements. To illustrate, let’s take the National Geographic site. The homepage features a large hero image that immediately grasps the user’s attention, followed by a clear headline and subheadline. The main navigation menu is located at the top of the page, making it easy for users to find the information they are looking for. The use of color and typography also helps to create hierarchy, with the main headline being the largest and most prominent text on the page.

User testing

 The final technique for reducing cognitive overload is to conduct user testing. This involves testing the website with real users to see how they interact with the content and identify any areas where they may be experiencing cognitive overload. This allows designers to make any necessary adjustments to improve the overall user experience.

An example of user testing in web design is a case study from the Nielsen Norman Group.

The company conducted user testing on a website for a financial services company. They recruited participants to complete tasks on the website and provided feedback on their experience. The user testing revealed issues with the website’s navigation and layout, which made it difficult for users to find the information they were looking for. Based on the feedback, the company made changes to the website’s navigation and layout, resulting in an improved user experience.

Summing up

In conclusion, cognitive overload is a common problem faced by web designers, but it can be mitigated by implementing these five techniques: simplicity, white space, chunking, visual hierarchy, and user testing. By keeping the design simple, applying white space effectively, breaking up large amounts of information, creating a visual hierarchy, and testing with real users, designers can create websites that can be easily understood and navigated, reducing the chances of users experiencing cognitive overload.

Reasons for information overload and how to deal with it

Information overload on websites is a common problem that many businesses and organizations face. It occurs when a website presents too much information to its users in a way that makes it difficult for them to find what they are looking for. This can lead to confusion, frustration, and ultimately, a loss of potential customers. In this article, we will discuss what information overload on websites is, its causes, and ways to avoid it.

Among the factors that lead to this problem are poor navigation, a cluttered layout, and an excessive amount of content.

Poor navigation

When a website’s navigation is poorly designed, it can be difficult for users to find the information they are looking for. A well-designed navigation system should be simple, intuitive, and easy to use. It should also be consistent throughout the website so that users can easily find what they are looking for.

Cluttered layout

Another cause of information overload on websites is a cluttered layout. A cluttered layout is one that is filled with too many elements, such as images, text, and links.Whenever a person faces a large amount of versatile information, they get confused and upset. A clean and simple layout is essential for avoiding information overload on websites.

Excessive amount of content

Too much content is another cause of information overload on websites. Websites that have excessive amounts of content can be overwhelming for readers and can make it difficult for them to find the information they are looking for. It is important to keep the amount of content on a website to a minimum and to ensure that the content that is presented is relevant and useful to the user.

What is the solution to information overload?

To avoid information overload on websites, it is essential to keep the design simple and clean. This means using a simple layout, with a clear hierarchy of information. It also means keeping the amount of content to a minimum, and ensuring that the content that is presented is relevant and useful to the user.

In terms of navigation, it is important to design a navigation system that is simple, intuitive, and easy to use. The navigation should be consistent throughout the website, so that users can easily find what they are looking for. The use of a search function can also be very useful in avoiding information overload.

It’s also important to consider the user experience when designing a website. User experience (UX) design focuses on creating an optimal experience for users by making it easy for them to find what they are looking for and complete their tasks. With the proper UX, the information found is sufficient, and the person does not feel the need to search for more resources online.

Another way to avoid information overload on websites is to use a content management system (CMS). A CMS allows you to easily manage and organize your website’s content, making it easier for users to find what they are looking for. It also allows you to easily update and add new content, without having to make changes to the website’s code.

Among the well-known content management systems are Joomla and WordPress.

• WordPress is an open-source CMS that is widely used by businesses, organizations, and individuals to create and manage websites. It is known for its ease of use and flexibility, and is used by companies of all sizes.
• Joomla is another open-source CMS that is widely used by businesses, organizations, and individuals to create and manage websites. It is known for its strong set of features and flexibility, and is used by companies of all sizes.

The final technique for decreasing information overload is to conduct user testing. This involves testing the website with real users to see how they interact with the content and identify any areas where they may be experiencing cognitive overload. This allows designers to make any necessary adjustments to improve the overall user experience.

Conclusion

In conclusion, information overload on websites is a common problem that can lead to customer dissatisfaction. Even if your site has something useful but the reader was not able to find it, the high chances are that they will not come back. To avoid such cases, it is essential to keep the design simple and clean, with a clear hierarchy of information and a well-designed navigation system. It’s also important to keep the amount of content to a minimum and ensure that it is relevant and useful to the user.

How can your business benefit from WordPress?

WordPress is a well-known content management system (CMS) that is used to develop and manage websites. It is especially useful for startupers who lack professional programming knowledge and are not able to hire IT support yet. It works great to set off your business, gain recognition for your services without spending a lot of money on tech. If you still believe that the capabilities of this provider are not sufficient, check out these applications and features, and you will be surprised.

Let’s take a look at common applications of WordPress in businesses:

1. Blogs: WordPress is often used to create and manage personal or professional blogs. If you have a need to present updates, and news in your industry, as well as present new products in the blog, you do not have to go above and beyond and overspend. WordPress is a great and effective way to deliver basic content and gain profit from it.
2. E-commerce: WordPress can be used to create online stores and manage product listings, inventory, and customer orders.

The feature set of the tool is more than enough to sell conveniently. It does not require high costs which is probably the main advantage.

3. Portfolio websites: WordPress can be used to create online portfolios to showcase the work of artists, designers, and other creatives.

The aim of such websites is to present the information and it does not assume high expenses, since you invest in the creative pieces, not the platform for showcasing them.

4. Business websites: WordPress can be used to create professional websites for small businesses, organizations, and corporations. If your company is not at the level where you expect to have a budget for advertising and marketing but still want to have a representation online, it is a great tool to start.
5. Social networks: WordPress can be used to create online communities, forums, and social networks.
6. Educational websites: WordPress can be used to create websites for schools, colleges, and universities to provide information and resources for students and faculty.
7. Non-profit websites: WordPress can be used to create websites for non-profit organizations to promote their causes and accept donations.
8. News websites: WordPress can be used to create news websites and manage articles and multimedia content.
9. Job board websites: WordPress can be used to create job board websites to list job openings and manage job applications.
10. Forums and Q&A websites: WordPress can be used to create online forums and Q&A websites to provide a platform for discussions and questions and answers.

There are several ways to create membership plugins in WordPress, and several companies offer such plugins.

1. Using a plugin: There are several membership plugins available for WordPress, such as MemberPress, Paid Memberships Pro, and Restrict Content Pro. These plugins allow you to create and manage membership levels, accept payments, and restrict access to content based on membership level.
2. Custom development: If you have a more complex membership structure or unique requirements, you can hire a WordPress developer to create a custom membership plugin for your website.
3. Using a third-party integration: Some companies, like MemberStack, Memberful, and MemberSpace, offer ways to integrate membership functionality into your WordPress site.

If you wonder how WordPress work, and what plugins make it great and effective, here is a short overview of the most commonly used ones:

• MemberPress: A popular membership plugin that allows you to create membership levels, manage subscribers, and restrict access to content.
• Restrict Content Pro: A membership plugin that allows you to create unlimited membership levels and restrict access to content based on membership level.
• Memberful: A membership platform that allows you to integrate membership features into any website, including WordPress.
• MemberStack: A membership platform that allows you to add membership functionality to your WordPress site via an embeddable code snippet.
• MemberSpace: A plugin that allows you to create membership sites, gated content, and online courses with WordPress.

Conclusion

Since WordPress is an open-source platform, there are many other companies and developers that have created membership plugins for WordPress, the above examples are some of the most popular ones and widely used.

If you have content and marketing-related tasks, you might feel overwhelmed by the amounts of expenses they lead to. Hiring a professional developer, content manager might not be affordable at the moment. Yet, it is not a reason to postpone the activities that drive profit and gain popularity for your brand. Any useful information you have can still be published online with minimized losses for the budget.

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Choose the right technology 

There are various technologies available for building video-monitoring applications, such as OpenCV, FFmpeg, and WebRTC. Choose the technology that best fits the needs of your application.

In addition, it is also possible to use ready-made APIs from companies like AWS, Azure, or Google which offer pre-trained models for object detection, face detection, etc.

Implement security measures 

Video-monitoring applications typically handle sensitive data, so it’s important to implement robust security measures, such as secure socket layer (SSL) encryption, to protect the data from unauthorized access. Here are the main measures that make your system reliable:

• Encryption: Video data should be encrypted both during transmission and while at rest, to protect it from unauthorized access.
• Authentication: Users should be required to authenticate themselves before being granted access to the video data, to prevent unauthorized access.
• Access controls: Fine-grained access controls should be implemented to restrict access to the video data so that only authorized users can view or modify it.
• Network security: Firewalls and other network security measures should be implemented to prevent unauthorized access to the system.
• Regular backups: Regular backups of the video data should be taken to ensure that it can be recovered in case of data loss.
• Regular software updates: Keep the system software up-to-date to ensure that security vulnerabilities are patched.
• Auditing: Regularly audit the system logs to detect any suspicious activity, and take appropriate action when necessary.
• Incident response: Develop and maintain an incident response plan to help you quickly respond to and recover from security breaches.

It’s also important to follow the regulations and compliance of the particular country or jurisdiction you are operating in.

Optimize for performance 

Video-monitoring applications can generate large amounts of data, so it’s important to optimize the application for performance to ensure that it can handle the load.

There are several ways to optimize the performance of a real-time video monitoring application, including:

• Hardware optimization: Using high-performance cameras, servers, and other hardware can help to improve the overall performance of the system.
• Network optimization: Optimizing the network infrastructure and protocols can help to reduce latency and improve the overall throughput of the system.
• Compression: Compressing the video data can help to reduce the amount of bandwidth required to transmit it, which can help to improve the overall performance of the system.
• Caching: Caching frequently accessed video data can help to reduce the number of requests made to the server, which can help to improve the overall performance of the system.
• Cloud optimization: Using cloud services such as Amazon Web Services or Google Cloud can help to scale the system up or down as needed, which can help to improve the overall performance of the system.
• Machine learning optimization: Optimizing machine learning models can help to reduce the amount of computation required to process video data, which can help to improve the overall performance of the system.
• Optimizing database: Optimizing the database by indexing, partitioning, etc can help to reduce the time to fetch data from the database.
• Optimize the front-end: Optimizing the front-end by reducing the number of calls to the server, and minifying and compressing the resources can help to reduce the time for loading and displaying the video.
• Monitoring: Regular monitoring of the system’s performance can help to detect and resolve any bottlenecks that may be impacting the overall performance of the system.

Keep in mind that the best approach to improve performance could be a combination of these strategies, it’s crucial to test and experiment with which one works best for the specific requirements and system architecture.

Test and validate 

Before deploying the video-monitoring application, it’s essential to thoroughly test and validate it to ensure that it functions as expected and meets the requirements of the use case. This includes testing on various devices and network conditions, to make sure the application works well under different conditions.

Select a reliable technology partner

Look for a technology partner that has experience in developing real-time video monitoring applications. This experience can ensure that they have the technical expertise and understanding to create a high-quality product.

With the right partner, your product will always run smoothly, and you will not have to worry about updates, scaling, or maintenance.

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We live in the age of the Internet, and it became a crucial part of any aspect of our lives. The amount of content that humanity is exposed to is enormous. Just imagine that amount of websites are already exceeded the two billion mark if the Web tribunal is to be believed.

What does it mean for businesses? It means competition. According to this source, only the E-Commerce industry has over 20 million websites and is the most popular type of website across all industries. The state of competition in the Healthcare, Manufacturing, or Retail industries is just as tough, so your company needs to be represented properly to survive and strive.

Taylor and Francis Online claim that there are only 50 milliseconds for users to form an opinion about your website. Will it be a good one? Do you need a website redesign strategy? Do you need help with website navigation design? What website redesign cost will be for your case? You can answer those questions yourself, ask your experts, or even get a consultation from an experienced software development provider. Our goal is to share our experience and expertise with you and bring you one step closer to business website redesign!

“Websites promote you 24/7: No employee will do that.”

— Paul Cookson

What does it mean to redesign websites?

By definition, a redesign process is conducted to improve user experience and make adjustments to such elements as navigation, layout content, back-end functionality, and tech stack. 

The average cost to redesign a website may differ dramatically depending on your goals, the number of features you want to implement, and the approach you take. Your goals may include:

• boost the number of conversions
• improve the loading speed of pages and overall performance
• ensure the responsiveness on any screen or device

While working on your website redesign project plan, you should keep in mind, that you will eventually need to cover both Front-end (the part that users are able to see) and Back-end (the functional code and everything that happens under the hood).  

Here are the key things to consider while developing a project plan for a website redesign:

What are the reasons for a website redesign?

There are a variety of scenarios when your business requires website redesign services, here are some of the most common:

• Your website no longer reflects the values of your brand and doesn’t bring enough value to your customers
• The displayed products or services do not reflect your current offerings
• Your target audience had changed
• The website is not suitable for your sales team, and they can’t do much with it in order to attract more customers
• The design looks date or the functionality does not match the current market requirements
• The content hadn’t been updated in a long period of time
• You do not receive enough conversions from your traffic
• You need help from a website redesign agency to optimize your complex navigation
• Your users have problems with understanding what they should do on your website
• The visitors don’t spend much time on the important pages
• Long loading times of your website lower its position in the Search Engines as a penalty for low performance
• Compared to the top competitors in your niche, your website needs at least a homepage redesign, to not get lost in the shuffle

There are many more reasons, of course, and every case is unique and has its unique challenges. However, if you feel like you need website redesign services, it is probably late, and you already lost some revenue. Luckily, this website redesign planning guide is aimed to change this situation. 

Website redesign tips: Making improvements step-by-step

Measure your current performance

Your web redesigning process for your pages should always start with determining your current metrics. It will give you a clear understanding of what moves should be taken and help you estimate the average cost to redesign a website for your particular case. Areas, in which you can monitor your performance may include the number of visitors and the number of unique visitors, bounce rate, the amount of time spent by visitors, the most effective keywords, the number of new leads, etc.

Set tangible goals

To get all benefits of a website redesign, it will be a good idea to know exactly why you are doing it. Discuss it with your existing team and ask experienced professionals for a consultation, when necessary. After you analyze your data, it will be easier to set goals. Examples may include: boosting the number of visitors, reducing bounce rate, increasing the average time spent, obtaining more leads, improve SEO parameters. 

Work on your branding

Before making any changes, revisit the message you are spreading through your content. Remember, the visitors should know in the shortest amount of time, what you or your company is doing and what value they can get out of it. The brand message should be consistent across all pages. Otherwise, all of your site redesign efforts may end up meaningless.

Developing buyer personas

Speaking of the marketing side, it will be a great idea to develop buyer personas for each visitor, to model what changes will impact certain personas you may have.  

Keep your SEO practices strong

This is one of the core things you should consider when you redesign an existing website. When you can’t be discovered online, how the users will end up visiting your pages? All actions to improve conversions and sales will be simply useless. 

First of all, determine what pages bring the biggest amount of traffic and focus on improving them. After that, work with an SEO expert on adding more relevant keywords to existing pages, in order to power up the weaker destinations of your website. Hiring an external SEO expert or even a team of experts can increase the cost of a website redesign, but in the long run, it will be definitely worth it. 

Keep the competition in mind

Don’t waste too much effort on monitoring your direct competitors, but still, keep an eye on what they are doing. You may uncover an effective SEO approach or content strategy, that might perform just as well, or even better, for your business. For SEO activities, there are plenty of easy-to-use tools that will allow you to make conclusions on a high level. 

Be aware of your best-performing pages

Unfortunately, the website redesign process can hurt your business, if not done right. The thing is, you may already have a lot of well-performing pages, and you should be aware of them and protect their status during any website makeovers.

How much does it cost to redesign a website?

In a nutshell, there is no such thing as a typical website design cost. Every case is unique, as well as the number of actions that need to be taken to get the desired results. For some businesses, just changing the logo in the footer will be enough, and for some, developing an entirely new website from the ground up will be required. 

The cheapest way is to hire freelance experts or do it yourself, if you have enough expertise, of course. Freelance web design prices are relatively low. The biggest drawback with this approach is the fact that you will have to hire each expert separately and there is no guarantee that they will deliver the expected results. The price with this approach can range from $100 to $3000, for a relatively simple scope of work. 

Professional web design costs are significantly higher, as well as the value they can bring to your organization. Cooperating with an agency, custom website design costs can be in the range of $15,000 to $30,000. However, if you are looking to build something more complex and sophisticated, be ready for the fact, that the price will be $40,000+.

FAQ

What is a redesign strategy?

This is a holistic, step-by-step approach, aimed to improve your existing pages that represent your business. The strategy includes elements from business analysis, marketing, Front-end, and Back-end software development, as well as SEO and content creation. Having this strategy in place will ensure your success with a reasonable website update cost.

How to organize website redesign?

You can do it yourself or hire an experienced software developer as a partner. Whatever option you choose, be ready for a complex process that requires efforts from multiple departments in your organization. 

What are the benefits of redesigning a website?

Probably, the biggest benefit is that you will ultimately increase your revenue. This increase comes from improving the relationships with your customers, strengthening your brand image, and delivering a better user experience compared to other companies in your market. 

How often should websites be redesigned?

There is no universal answer to the question of how often should you redesign your website because multiple factors are involved. First, it is the design aspect, because if competitors look better you will be in trouble. The second is the performance, you need to keep up with industry standards. Finally, your products and services might change over time and the website should reflect that. 

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But what exactly that looks like depends a lot on the type of work the developer does. The good news is that web developers are in high demand, and while they work very hard, they can expect a comfortable paycheck and a healthy work-life balance. It’s a profession that rewards people who solve real problems and enjoy creating.

However, depending on the task required, some of the above steps in the WEB-development process, and can be used, or be closely linked with each other.

Terms of Reference (TOR)

Its development for the WEB-specialists performs, usually the manager of the Internet project. Well, the work with the customer begins with the customer brief, where he sets out their wishes regarding the structure of the site and its visualization, clarifies errors and omissions, if any, in the past version of the WEB-site, giving their examples, as his competitors. Based on the brief, the manager creates TK, while taking into account available in the presence of design and software tools. This stage ends only after the approval of TK client. However, it should be noted that all stages of the project WEB-site are quite dependent on many different factors, such as the size of the Internet portal, its functionality, as well as tasks for which is intended to create a web-resource, and much, much more. But, nevertheless, there are a number of steps that are necessarily present in the planning of absolutely any future project.

Design pages WEB-site: basic and typical

Any work on the website begins with the creation of its design, usually using a graphics editor. WEB-designer creates, usually several of these options, but in strict accordance with the TK. In this case, developed separately design “Main” page of the site, and then – the design of other standard pages, such as news, articles, about us, catalog. In fact, the “design” is a graphic file, as a layered picture, which includes the smaller pictures in the form of layers in the overall picture.

In this case, the specialist necessarily takes into account all the constraints of the standard HTML, that is, do not develop a design that will subsequently be impossible to implement standard HTML-means. The only exception is the Flash-design.

Number of sketches themselves and the order of their presentation to the customer pre-agreed with the manager of the whole project, which performs control of scheduled time. Yet, also large WEB-firms in the process is involved and art-director, who controls the quality of execution of graphics. This stage just like the previous one, ends with the approval of the customer.

Pages and templates layout in HTML

The design, approved by the client, is then sent to a specialist to “cut” the graphic image into individual images, out of which an HTML page will be built later. In the course of this work is created software code, which is already possible to look through a browser (Internet browser). Well, as such, these standard pages will later be applied as HTML-templates.

Programming

After the above-mentioned activities, ready-made files in HTML format are transferred to the WEB-programmer. Software Development web site can be performed as “from scratch”, and on the basis of CMS, often called the “CMS-engine”.

In the case of a CMS, it should be noted that she herself, in a sense, ready-made website, which includes replaceable blocks. Well, the programmer himself, in this case, it would be more correct to call the “CMS-specialist”, which should replace the existing standard template, a new original designed on the basis of the initial WEB-design, taking into account individual customer wishes.

In the development of software web site specialist CMS also set the control terms of the work.

Testing, as the final stage of WEB-development site

The process itself may well contain a variety of types of checks, for example: the appearance of the pages of the site with enlarged fonts, with different sizes of the browser window, or because of the lack of Flash-player, and much more. Also used and user testing, the so-called – usability.

Detected appeared in the work of the site are sent to fix it until the performer does not eliminate them. In this case, the timing of the work is controlled by the same project manager. Although, at the stage of testing still involved in the work and the designer himself, so he performed copyright supervision.

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